#magento 2 google merchant data feed

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Find the Best Ecommerce PPC Agency in Lucknow for Your Business

Pay-Per-Click (PPC) advertising has revolutionized the way ecommerce businesses attract, engage, and convert customers. However, running a successful ecommerce PPC campaign is no small feat. It requires deep expertise, constant optimization, and strategic planning something only a seasoned Ecommerce PPC agency can provide. If you're running an online store in Lucknow or targeting a regional and national audience, partnering with the best Ecommerce PPC agency in Lucknow could be the game-changing decision your business needs.

This comprehensive guide will help you understand the role of an Ecommerce PPC agency, how to evaluate the best partners, and why a focused approach to paid advertising is critical for your ecommerce growth.

What is an Ecommerce PPC Agency?

An Ecommerce PPC agency specializes in managing pay-per-click advertising campaigns for online stores. Unlike general PPC services, these agencies are uniquely equipped to handle the intricacies of ecommerce platforms such as Shopify, WooCommerce, Magento, and BigCommerce.

Key Services Offered by an Ecommerce PPC Agency

Google Shopping Ads Management

Search Ads for Product Keywords

Dynamic Remarketing Campaigns

Bing and Amazon PPC

Landing Page Optimization for Ecommerce

Conversion Rate Optimization (CRO)

A/B Testing and Analytics

Their focus is not only to bring in traffic but also to maximize return on ad spend (ROAS) by targeting high-intent users at every stage of the ecommerce funnel.

Why Your Online Business Needs a Dedicated Ecommerce PPC Agency

Many businesses attempt to manage their PPC campaigns in-house or through generic digital marketing firms. While this may seem cost-effective initially, the lack of niche-specific knowledge often leads to wasted budgets and suboptimal results.

Expertise in Ecommerce Platforms

An Ecommerce PPC agency knows how to integrate with shopping feeds, set up Merchant Center accounts, and optimize product listings specifically for paid campaigns. This industry-specific expertise ensures that your ads are structured to drive not just clicks, but actual sales.

Focus on Profit-Driven Strategies

Generic PPC tactics often prioritize vanity metrics such as impressions or click-through rates. In contrast, a specialized agency zeros in on metrics that matter sales, average order value (AOV), and customer acquisition cost (CAC).

Constant Campaign Optimization

Ecommerce is dynamic. Inventory changes, seasons affect consumer behavior, and competitors adjust pricing. A top-tier Ecommerce PPC agency constantly monitors these variables and adjusts campaigns accordingly.

What Makes the Best Ecommerce PPC Agency Stand Out?

Finding the best Ecommerce PPC agency can be overwhelming, given the number of agencies claiming to be experts. Here’s how to separate true professionals from mediocre service providers.

1. Proven Track Record with Ecommerce Brands

Always ask for case studies or success stories. Look for performance metrics such as:

ROAS improvements

Cost-per-conversion reduction

Increase in revenue or order volume

2. Platform Certifications and Partnerships

A trustworthy agency will be a Google Premier Partner or have platform-specific certifications. These not only ensure expertise but also give access to beta features and dedicated support from ad platforms.

3. Transparent Reporting

The best agencies don’t hide behind vanity dashboards. They offer comprehensive reporting, often with real-time data portals, that show true business impact.

4. Focused Communication

An Ecommerce PPC strategy is iterative. Agencies should provide regular strategy calls, email updates, and performance reviews tailored to your ecommerce goals.

The Benefits of Hiring the Best Ecommerce PPC Agency in Lucknow

If you're located in or serving customers in Lucknow, choosing a local agency comes with distinct advantages.

Local Market Understanding

The best Ecommerce PPC agency in Lucknow understands the regional buyer behavior, seasonal trends, and competition. This enables more hyper-targeted ad campaigns.

Cost-Effective Solutions

Agencies in Tier-2 cities like Lucknow often provide top-quality services at competitive pricing, making them ideal for small and medium ecommerce businesses.

Real-Time Collaboration

When you’re in the same city, it’s easier to schedule face-to-face meetings, reviews, and workshops fostering a more collaborative and transparent relationship.

How to Evaluate an Ecommerce PPC Agency: A Step-by-Step Checklist

Choosing the right agency is a long-term decision. Here's a robust evaluation process to ensure you make the right choice.

Step 1: Define Your Ecommerce Goals

Before you approach an agency, define what success looks like:

Increase ROAS by 30%

Launch Google Shopping Ads

Enter a new geographic market

Step 2: Shortlist Agencies with Ecommerce Experience

Use search engines, referrals, and review platforms like Clutch or GoodFirms to identify candidates that specifically specialize in ecommerce PPC.

Step 3: Interview and Evaluate

During your initial discussions, assess:

Their understanding of your niche

Team structure and point of contact

Use of tools like Google Data Studio, SEMrush, or Optmyzr

Step 4: Ask for a Strategy Proposal

A reliable agency will offer an initial strategy document outlining their approach, timelines, and KPIs.

Step 5: Review Contracts and Onboarding

Make sure contracts are clear, flexible, and fair. Understand how onboarding works what access and data the agency needs to kick off effectively.

Common Mistakes to Avoid When Hiring an Ecommerce PPC Agency

Even experienced business owners can fall into these traps:

Mistake 1: Choosing Based on Price Alone

While budget matters, the cheapest agency is rarely the best. Look for value, not just cost.

Mistake 2: Ignoring Platform Experience

An agency may be great at Google Ads but lack skills in Amazon or Bing PPC—don’t overlook multi-platform capability if your store is present in multiple marketplaces.

Mistake 3: No Defined Exit Strategy

Ensure the agency agreement includes exit clauses, data ownership terms, and post-contract support.

Signs Your Current PPC Agency is Not a Good Fit

Not all agency relationships go smoothly. Watch out for these red flags:

Generic reporting with no insight

Infrequent communication

No consistent improvement in key performance indicators (KPIs)

Over-promising and under-delivering

If any of these resonate, it may be time to look for a better Ecommerce PPC agency with a proven track record.

Case Study: How Logelite Pvt. Ltd. Helped an Ecommerce Brand 3x Its ROAS

One of the trusted names in digital marketing, Logelite Pvt. Ltd., worked with a fashion ecommerce store based in Lucknow. The challenge was rising ad costs with stagnant sales. By reworking the Google Shopping campaign, implementing smart remarketing strategies, and improving landing page CRO, Logelite helped the brand achieve:

312% increase in ROAS

47% lower cost-per-acquisition (CPA)

24% improvement in repeat purchases

This case illustrates the transformative impact a competent Ecommerce PPC agency can have on a business.

PPC Platforms Every Ecommerce Business Should Leverage

A top agency will go beyond just Google Ads. Here are the platforms they should master:

Google Shopping Ads

Best for product-driven searches. Your agency should structure feeds, titles, and descriptions for maximum visibility.

Meta Ads (Facebook and Instagram)

Ideal for retargeting and discovery. Agencies should set up dynamic product ads and carousel campaigns.

Amazon Sponsored Ads

Crucial for sellers on Amazon. Requires deep keyword and ASIN targeting strategies.

Microsoft Advertising

Often overlooked but delivers high-intent traffic at lower CPCs. Particularly useful for US and EU audiences.

Essential Tools a Best Ecommerce PPC Agency Uses

A great agency will use a combination of advanced tools to deliver performance:

Google Data Studio – For real-time, interactive reports

Optmyzr or WordStream – For automation and bid adjustments

SEMrush or Ahrefs – For competitive and keyword analysis

Hotjar or CrazyEgg – For on-page user behavior analysis

Shopify Analytics or GA4 – For ecommerce tracking

Make sure your agency is well-versed in these tools.

Future of Ecommerce PPC: Trends to Watch

The PPC landscape is evolving. The best Ecommerce PPC agencies are already adapting to:

1. AI and Automation

Google’s Performance Max and AI-driven bidding strategies will dominate campaign structures.

2. First-Party Data Utilization

As third-party cookies phase out, leveraging first-party data through email lists and CRM syncs will be critical.

3. Video Shopping Ads

Interactive ads on platforms like YouTube and Instagram Reels will become the new norm for product discovery.

Final Thoughts: Choose Wisely for Long-Term Success

Your ecommerce business deserves an advertising partner that understands not just paid media, but the nuances of online shopping behavior, conversion paths, and customer lifetime value. Whether you're a startup or a growing ecommerce brand, working with the best Ecommerce PPC agency in Lucknow can give you a decisive competitive advantage.

Take your time to evaluate, communicate clearly, and focus on long-term partnership potential over short-term gains.

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The high competition in the eCommerce business sector has given rise to the various platforms like the Google Merchant Center and Google Shopping.

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Lesser Known Magento Tools for Open Source Recommendation Engine in 2020

You may have wondered how Google displays advertisements about the products you like. Where is the link? Why you? What makes you so special? For every eCommerce platform, you are a prospective buyer. Their business can prosper with your increasing consumption. Amazon, Flipkart, Alibaba, and other eCommerce platforms are all relying on the same. 

In fact, apps, like Spotify, bank on this system to give you the best music experience. And, all this has an open-source recommendation system at its core. This system is bridging the gap between you and the sites. 

What is this open-source recommendation system? 

A recommendation system works using algorithms to filter data and make different clusters of it. This is to simplify the data fetching process. eCcommerce sites and various apps with an interactive set use this to provide a customized experience. 

For these sites and apps, you are at the center. They try to leverage from your shopping experience. To do this, they use recommendation systems. These open-source recommendation systems track your clicks and collect personalized data. Various online sites expand their product line, learn about trends, and attract new customers using these tools. 

Magento is a one of the most productive eCommerce platforms. A lot of companies are using this as their premise. Magento offers a flexible shopping cart system. It enriches the experience by providing services regarding look, content, and functionality. 

But there are some Magento tools people do not know much about. Yet, they can boost the production rate.

 Hidden Magento tools that you should know about? 

Your eCommerce business can thrive on a few pointers like 

 Flexible cart

 Themes to lure in customers

  Content

  Product range

  Offers

  Customization

The complete architectural setup of your website uses some backend tools to make these outputs more effective. These are 

1. Magento 2 Product Questions 

To create a better customer-centric eCommerce page, you can add a section where customers can pose their questions. Sometimes, people lack in-depth knowledge about a product. This tool can help them counter their concerns. 

 Customers can add product reviews 

 You can restrict customer group to add more questions

  It enables you to customize product form

 This can add Q&A on the product page

  Creates space for mass actions using Q&A

 2. Magento 2 Product Feed

 This creates a bridge between your product page and other major eCommerce sites like Amazon, Alibaba, and others. It helps in creating product feeds on other buying platforms. 

  Comes with ready-to-use feed templates

  Feed templates can be customized

  Data feed delivery is fast

  Automatically generates product feeds

  Easy integration of Google Analytics 

3. Magento 2 Import Export Product Review 

Use one click and get reviews on import and export using CSV.

  You can import review data quickly including rating, review, titles, and others

 The CSV file ensures easy download opportunity and quick finish of the process

  It can export reviews into a CSV file

  It can support multiple Magento 2 stores simultaneously 

4. Custom Order Number 

Magento 2 custom order number tool is an effective way to secure sensitive data. Using this, you can change the order increment ID. The professional system is also good to lure in more customers and ensure better productivity.

   Order number customization is easy with the tool

  The number pattern is flexible

  Billing document number and order number are perfectly in sync. 

  It can change order increment ID

  You can customize order number prefix

  This tool is compatible with Order History, PDF Invoice, and Order Labels

 5. Daily Deal 

Magento 2 Daily Deal extension can effectively attract customers and transform them into repeat customers. The technology helps site managers to launch exclusive deals and reach the exact audience to profit from it. It boosts sales, and enhances customer retention policies. 

   It helps in projecting daily deals on the page with a countdown timer

  You can configure various limited daily deals easily

  Creating four types of deal pages is easier with the tool

  It can back up the sidebar widgets and bolster floating deal slider

  If you configure it properly, it can automatically create deals

  Deal labels are customizable and easy to manage

  You can set up the tool to ensure daily deal blocks display at any place

 6. Magento 2 Refund Request

 The easy refunding process is important, as this ensures a better customer experience. Magento 2 Refund Request allows customers to launch a refund request on the account page.

   Enables an easy process to launch a request for refund 

  You can manage a refund request in the backend 

  A convenient grid helps in better understanding of funding request

  Eases the process of sending customers about admin’s decision regarding funding

  You can customize the refund request pop-up for customers and ease the process of submitting their inquiries

 7. Free Shipping Bar

 Magento 2 Free Shipping Bar extension has several options to spur customers' shopping cart size by tempting him with offers. This highlights how much your customers can benefit from spending more on the store.

   You can set displays with free shipping offer

  You can set an appropriate message on cart total

  It offers flexible design

  It can make the process of customizing messages easier

 8. Ajax Search

 Ajax Search houses all advanced techniques that a consumer needs to search online. A drop-down list will show search list options on the basis of your typing. This will boost the consumer experience.

  It has Search Autocomplete mode

  Starts searching instantly

  It can provide back up for up to 10,000 SKUs

  You will benefit from flexible search configuration options

  It shows maximum search result

  Its design is perfect for bolstering all languages

Conclusion:

With almost 12% of the global eCommerce site, Magento is fast-becoming a trusted site for various players. Merchants are benefiting from its applications, and reports are showing three times hike in their businesses. Such a growth deserves better structuring to bolster market reach. 

 Magento 2 is getting huge traction for its simplified user-setting. These eight are some lesser-known but deserving tools for better applauds

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Essential Guide for Conversion Rate Optimization in Ecommerce – 7 Step Guide Which Will Skyrocket your Shop Sales

We mean by conversion a desired action the visitor takes upon visiting a website.

  Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take.

Conversion Rate is calculated depending on the case scenario of our website. For example if the desired action is to complete a form we divide the number of people that successfully registered the form by the number of unique visitors that page had.

Usually the term refers to ad clicks and it’s calculated by dividing the total number of conversions by the total number of ad clicks that were tracked.

For example, if you had 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.

Conversion Rate Calculation for  Ecommerce:

CRO procedures have impact on Ecommerce KPI’s

Ecommerce KPI’s have impact on net turnover

Final impact of CRO is seen in company’s profits

CRO done BAD sees no positive change in profits (profits stays the same or you see a drop)

Conversion Rate Optimization Guide Check:

Who Are Your Customers? Define your audience

Having a beautifully crafted website, good prices with carefully picked products is not enough. In order for sales to reach maximum efficiency you need to know what your customers are searching for and what do they expect as buying options.

A better understanding of your customers can be acquired through customer surveys as a post-sale service and direct chat interactions.

Home Page Optimization

Showcase your products like a merchant master

Be sure you are presenting the best-selling products and the trend-setting items for your niche on the homepage that can ensure a quick visitor engagement when landing on your store’s homepage. This decision will have a direct impact on lowering the Bounce Rate, considerably reducing it. Also make sure that the best-selling products have an information-rich product description and the product picture quality is best.

Offer more that one payment option

Always make sure to offer more than a single payment option, you can integrate payment with Paypal, Cash on Delivery, payment by Credit Card, Checks, Western Union, Money Gram, Escrow etc.

Reinforce your USP (Unique Selling Point) 

Be sure you write down a text snippet with a short description on you homepage that will also reinforce your USP – include reasons why should a customer buy from your shop,  your short storyline and other interesting details you could offer your customers about your business value.

If you have a fantastic product to sell be sure to reinforce your USP with a great product video or video review of that product.

Localize your store to specific countries  

If you acquire international traffic and you can ship products worldwide, a notification pop-up based on visitor’s IP geo-location would be advised in order to notify that customer that you are currently shipping to his country of residence.

Product page optimization

This is where you grab people’s attention for clicking on the CTA. This page is mainly important because the first conversion step begins here and continues on the cart and checkout pages.

High Quality Product Images – Watch out for Image SEO                     

Get high quality product images (minimum 800px resolution) and remember to optimize them for the “alt”  and “title” attributes. Also consider choosing descriptive filenames for the product images. These would be the basics of a good on-page SEO for images.

A well optimized product image example would be:

<img title="”raspberry" src="http://ift.tt/2rLF9DI; alt="”raspberry" />

Remember to use keywords in filename, alt tag and title tag of the product images.

Based on the fact that the search algorithm for Google Images is less complicated and works within primary on-page SEO ranking factors and less on backlink signals, this could be a great opportunity to increase your organic traffic with less effort.

Take in consideration the search relevance of the page where the image is shown, Google’s algorithm scans for keywords in the text surrounding the image. Also, the image caption is a great opportunity to describe what is shown in the image, taking in consideration keyword inclusion.

Quick SEO checks for Images:

Img filename – be sure to include keywords

Img alt attribute – be sure to include descriptive keywords of what its shown in the image

Image title – works exactly like a page title, has to be representative for what is shown in the image

Image size – should not affect page loading times

Image surrounding text – the image ranking algorithm scanes for img’s sorrounding text

Image caption

Basic On-Page Seo for the page where the image is shown

Pay attention to your product’s description

Your product page represents a great SEO opportunity. Writing a useful, detailed-rich and keyword oriented description could mean a lot of search engine organic traffic entering your website for your product pages. Avoid using scrapped product descriptions from other sources on the internet or importing through data feeds short supplier generated product descriptions.

Also here you can link out helpful information like product size charts,  return policy or shipping information.

Product videos or 360 product photography

Product images carry a lot of importance especially in some retail niches, like fashion, where an eye for details is essential. Also a high-zoom function is useful for those type of customers picky on details.

Larger e-shops use services like webrotate360.com that offers interactive 3D CAD & 360° Angle Product Photography for products.

Also this functionality can be acquired through plugins depending on your Content Management Systems. There are a few plug-in-s for WordPress that do a great job integrating with Woocommerce (ex: http://ift.tt/2rLHkak)

You can find a bigger list of plugins for various Ecommerce CMS’s ( Magento, Woocommerce) here: http://bit.ly/2pCWmh4

Product page functionalities – size charts, size calculators, color eyedrop picker, smart product suggestions.

Also, some fashion retailers use suggested related products in order for the customer to buy the whole look.

So for example if you are selling shoes and t-shirts you could filter the product related suggestions to output products for the same brand. If the customer is loyal to that brand it’s a better chance of converting him to buy more than 1 product.

Product’s delivery time

In most cases customers are keen to know the exact delivery date of their products. Since it’s hard to predict an exact delivery date, big e-shops like Amazon use delivery time ranges of 1-2 days.

This should be shown exactly on the product page after the customer has pressed the add to cart button. (in case you don’t redirect him automatically to the cart page – in this case you can show it in the checkout process)

Enable Out Of Stock Notification

If a product isn’t available anymore or there is a stock limitation on product acquisition, don’t delete the product page (avoiding 404 pages), rather set an “out of stock notification” clearly stated on page.

If you have some information regarding the product restocking date it would be nice for the customer to know when it’ll be restocked. Also you can prompt an e-mail form, guiding the visitor to enter his e-mail so that he can be notified when the product will re-enter stock.

Clear CTA’s

  The add to cart button needs to differentiate itself from the other navigational buttons on the website and it needs an eye-spotting color.

A good color guide for the CTA buttons was written on Optinmonster’s blog and can be found here.  Colors are directly linked to the psychological state of the visitor so please be advised to use A/B testing when implementing changes.

Usage of breadcrumbs (navigational links)

Most e-commerce CMS’s come with this predefined functionality, helping the user for an easier navigation through category, subcategory and product pages. These links also helps the search engine spider to a better understanding of the internal link architecture of the website.

Well structured Product Pages

When your adding or removing information blocks from your product or category pages pay attention to the overall structure to have a logical reading flow, also try including keyword as higher as possible on the HTML page.

For example on the category pages you can add a short keyword rich description for that specific category.

The information should be structured in orderly blocks that fit together as a whole (try avoiding blank spaces on product pages).

Navigation Optimization

Try reducing the number of categories or subcategories as much as possible. Use buying intent keywords for category names. Order categories properly.

       For example if you are selling handbags, belts, scarves and wallets don’t create 4 different main categories. Instead, create a single main category named “Bags & Accessories” and try to include the subset in sub-categories for “Bags & Accessories”.  Take in consideration that the less click options you give the visitor on categories, the bigger the chance for him to find what he’s looking for.

Category names should be picked as close as possible to the user’s natural search intent language (check with website internal product searches – to see what are the customers searching for on your shop).  The category order should be matched with product type popularity for your niche.

Tagline & Logo

There isn’t much to say about the SEO-perspective of the logo, but the tagline (small text under the logo – in most cases) should be short, descriptive for your business and include main project keywords.

Also, keep in mind that you can use this tagline to reinforce your Unique Selling Preposition (USP) here.

Internal Product Search

Your search bar can represent the first step the visitor takes upon starting his conversion journey. This box is so special you have to do A/B testing on form color, sizes, shape in order to see what works best on your niche.

Functionalities nice to have:

Autosuggest (Autocomplete)

Covering misspellings and plurals

Be sure the search box hashes through categories and other taxonomy your CMS has

Handles long tail semantic searches with no issues

Avoid returning “no result pages” – if a query doesn’t return the expected output be sure to offer related product recommendations.

Checkout Page Optimization

 In most cases optimizing this page should be the incipient of the CRO process because it’s the final step in the conversion funnel. Optimizing this page should require less programmatic effort and maximum efficiency in ROI.

  Proper field markup & automatic prefill where possible

Your checkout page’s fields should be clearly stated as being optional or mandatory. Also for a easier and a faster completion time you should use automatic prefill where possible (zip code, city).  User errors in form completion (must be outputted next to the error field – not down the page) shouldn’t be a breaking step in the checkout process, you should let the user know where he’s made a mistake and allow him to continue down the checkout funnel (let users forceproceed on checkout process).

Also make sure you have the options of guest checkout or checkout with Facebook Connect available for the page.  The account registration should be set on optional and by default the customer should checkout with Guest Checkout. (try avoiding as much as possible the requests for data input on the checkout page ).  If the customers choses to create a new account be sure to make the Newsletter opt-in automatically.

The password selection for the create account button shouldn’t place limitations like the use of special characters or capitalizing first letter, it’s good for security but it slows down the checkout process.

Also make sure you have clear CTA’s on this page (“Continue to next step” button or “Place order” button). Also keep in mind that the “Place Order” button is the most important CTA on this page so make sure it stands out on the page.  The process steps should be treated as navigational links on the checkout process.

The form field for card data input would be nice to have a separator for the 12 digit card account number and a limit of 12 chars input in order to guide the customers for a faster credit card data input.

Let customers choose preferred delivery times

If the your webshop works with its own stock or you can give specific information regarding the delivery times, you can allow the visitor to pick and choose on a calender selector located on the checkout page the exact delivery time of its order.

Picture above is a snippet of Delivery Time Picker for Shipping for Woocommerce which can be found on Codecanyon with 29$.

10 key points on a holistic approach for CRO for Ecommerce

Clear shipping policies, clear return policy, complete details on contact page (company info, phone number, e-mail address, live chat support, business address map, company legal details etc)

Offer free shipping above a certain order value (be sure to properly display this sales opportunity text on the homepage)

Check the e-mail templates (registration e-mails, autoresponder e-mails, user password reset e-mails, order shipped e-mails, confirmation e-mails)

Enable Open Graph data and show social media signals (Facebook Page, Twitter Followers, Instagram widgets etc)

After the order is placed, show an information rich thank you page that contains contact data or details about delivery times and special offers you currently have running.

Don’t leave the 404 page template by default – try to enhance it

Signup with Google Merchant Center /Google Trusted Stores

Educate the visitors about the purchase

Create an impressive about page

Optimize e-shop for fast loading and high security

Leverage browser caching

Defer parsing of JavaScript

Optimize images

Serve scaled images

Combine images into CSS sprites

Minimize redirects

Enable compression

Minify JavaScript

Minimize request size

Use Virtual DNS

  Although mobile traffic retains a growing slice of total website traffic – 32% in overall traffic, the revenue that comes from mobile is just 16% while desktop traffic represents 59% of traffic and generates 75% of the total website revenue.

Poor Conversion Rate on Mobile – Why does this happen ?

  38% ~ of US consumers rate small screen as the biggest common frustration for the lack of conversion on mobile,

35% ~ say that ads deter the conversion

32%  say that the “pinch and zoom” functionality is annoying

Other factor that lead to mobile poor conversion rate are the slow performance or poor navigation

Ecommerce KPI’s to watch for , but vast majority ignores:

 Benchmark your metrics against the retail industry/your niche to understand your results with a nice slice of context.

Above the fold vs below the fold – debunked myth

Higher conversion rates have nothing to do with whether the button is above the fold, and everything to do with whether the button is below the right amount of good copy.

Users will scroll down if what they see above the fold interests them enough to keep them reading.

Why?

Back in the glory days of newspapers, the fold played a crucial role in grabbing the attention of viewers in order to encourage them to purchase the paper. Bold headlines and eye catching images bombarded readers to pique their interest. This concept transitioned into web design, where designers make sure to place important information and imagery above the fold.

Case scenarios for above the fold content:

Presold prospects who already want what you’re offering when they arrive. A code redeemer, a form register for health insurance, resume data form etc

Uncertain prospects  Most cases scenario, average product/service pages

Uncertain prospects + an offering that requires some explanation to see the value of Long sales pages that present a lot of text, videos and consumer testimonials in order to convince you to buy something or subscribe to a service)

Refferences:

http://ift.tt/1l5EELc

http://ift.tt/1JySQvr

http://ift.tt/1eEo30z

http://ift.tt/2e5uexx

http://ift.tt/1UbzGND

http://ift.tt/2nP7p62

http://ift.tt/2rLx16e

http://ift.tt/1Atobwx

  The post Essential Guide for Conversion Rate Optimization in Ecommerce – 7 Step Guide Which Will Skyrocket your Shop Sales appeared first on SEO Nick.

More articles on my blog: http://ift.tt/1ar6xOc from Blogger http://ift.tt/2qckqaX

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Why 2017 will be the year mobile e-commerce over-takes desktop

How to adapt to the shift to mobile commerce

For a long time, the rise of mobile marketing has been the darling of tech predictions. Since Mary Meeker, an analyst at Kleiner Perkins Caufield Byers, said in 2008 that "Mobile [will] overtake fixed Internet access by 2014", the world has been waiting for that prediction to hold true. It did, at least by some sources, precisely that same year she said it would.

According to a study by Comcast, in 2014 mobile usage represented 60% of the total time spent online, while desktop-based consumption made up the remaining 40%.

Since the majority of your website visitors come from mobile devices, you need to adapt your digital marketing strategy to take advantage of the power of mobile marketing.

In this article, I will show you 3 reasons why you need to do so and how to adapt to these changes.

Reason #1: Mobile commerce is growing at a fast rate

Mobile commerce isn't just a fancy and futuristic concept anymore, it's a huge opportunity for e-commerce stores that can help boost their growth.

According to Digi-Capital, a research firm, mobile commerce will hit US$700 billion in revenue in 2017, a more than 300% growth over the past four years, when it was worth US$230 billion. Further research made in 2016 by Coupofy says that global mobile commerce now makes up 34% of all e-commerce transactions around the world, and it’s predicted to grow 31% in 2017. That surpasses the growth levels of the e-commerce industry, which is predicted to grow only 15%.

What's more interesting is that Asia represents almost half of the mobile commerce market. Countries like China, UAE, and Turkey have the highest number of mobile shoppers, with 68%, 57% and 53%, respectively, of their total population. Also, the emerging markets with the highest growth rates are India, Taiwan, and Malaysia. On the other hand, the first-world countries with the highest growth rates are Japan, the United Kingdom, and South Korea which have grown 50%, 45%, and 44%, respectively.

Given all this wonderful and promising data, how can you optimize your store for mobile commerce?

There are three main ways, two of which I will explain below, in order of convenience. Creating a mobile version of the site is also an option, but we don't recommend this since it can be worse for SEO than responsive design. 

Responsive design

The easiest way to get started with mobile commerce is to optimize your store by using what's called "responsive design". If you have never heard of responsive design before, it's a design standard aimed at adapting websites to be viewed on any screen of any size. Whether you are using a 27-inches screen, or a 5 inches smartphone, you are able to browse on a site without any problems.

There are many benefits to responsive design, some of which are directly tied with e-commerce, some of which include:

Ensuring brand visibility;

Driving organic traffic;

Increasing customer loyalty, and;

Boosting engagement.

Here’s a sampling of facts from a Google study entitled What Users Want Most From Mobile Sites Today that shows a few more benefits of responsive websites:

74% of people say they are likely to return to a company’s site in the future if it is a mobile-friendly site.

48% feel frustrated and annoyed if a company doesn’t have a mobile-friendly site.

52% are less likely to engage with a company that has no mobile website.

Fortunately, every e-commerce platform, including Shopify and BigCommerce, already offer themes with responsive design. You will only have to install these themes, and your store will be ready for mobile commerce.

If, on the other hand, your store uses a custom-made CMS with no responsive design, you will have to have your design team adapt your theme for responsiveness.

Mobile app

You have the option of creating an app for your store, just like most big e-commerce stores do, including Zara, Forever21, and even Amazon.

This approach is similar to tcreating a mobile version of the siet, in the sense that you are creating two different entities with all that entails. The biggest difference, however, is in the process of creating the app.

App development is a whole different game to web development. It's a more expensive, complex, and time-consuming process, which only big companies, like the ones mentioned before, can stomach.

Not only that, there's a study by RetailMeNot that shows how different people behave when faced between an e-commerce app and a website store. This is what they found:

People are much more likely to visit your website for almost any online shopping activity, except for redeeming gift cards and loyalty program points.

When checking store hours or locations, 66% will visit your website as compared to 45% using your app.

To check reviews, 50% visit your website and 31% use your app.

If they want to use their gift card or loyalty points, however, 19% will use their app, while only 12% visit your site.

For those reasons, I'd suggest you stay away from this option and focus on the first one, which brings the biggest bang for the buck.

Reason #2: Social commerce is getting easier and more convenient than ever

One of the reasons behind the strong rise in mobile commerce has been tied with the speed in which the difference social media channels have adapted to the changes in the industry. A few years ago, it was hard to imagine that you could make a sale right from your Instagram feed.

Today, however, it’s easier than ever to shop on social channels. Let me show you how the biggest social media channels have optimized their sites for e-commerce.

Facebook

According to Shopify, Facebook dominates as a source of social traffic and sales. Nearly two-thirds of all social media visits to Shopify stores, which is one of the biggest e-commerce platforms in the world, come from Facebook. Plus, an average of 85% of all e-commerce orders from social media come from Facebook. Facebook has the highest conversion rate for all social media e-commerce traffic at 1.85%.

In order to start selling on Facebook, you have a few different options. The most commonly used is to create a Facebook ads campaign and direct it to your store. Even though that's the most common way to drive traffic to a store, and a very effective way to do so, as Shopify as shown, it's not the same as being able to shop within Facebook.

Fortunately, Facebook has changed things in the past few months and rolled three exciting new options: the shop tab, Buy buttons and Messenger buy buttons.

The shop tab allows for e-commerce stores to add a tab in which they can display their products and sell them straight from their Facebook page. This handy guide by Social Media Examiner will show you how you can install on your own Facebook page.

The buy buttons are a whole different game since they incentivize purchases from the feed itself, which is a much more convenient for mobile users. They still haven't made this option public yet, but it's quite promising for any e-commerce store owner who wants to boost their mobile sales.

Finally, the Messenger buy buttons allow companies to send them automatic personal messages that suggest them different products. Imagine if a customer visited your store, added a product to their cart and left. By creating a retargeting campaign and using custom audiences, you could contact these people and remind them of the product they left.

Now, people can have Messenger automatically plug in the credit card and address information attached to their Messenger profiles when buying something from a Messenger bot without any need to leave Facebook’s app.

This is another great step from the Palo Alto giant that will make mobile commerce much more convenient.

Instagram

Instagram has recently launched ads with “Shop Now” buttons. They have tested their program by partnering with 20 US-based retail brands including Kate Spade, JackThreads, and Warby Parker. Since this program is still in beta, they haven't published their results. However, I wouldn't be surprised if the results are incredible once they make this program public.

Even though this option isn't available for all companies yet, there's one company that allows you to optimize your Instagram feed for shopping.

Yotpo, an Israeli-based startup that focuses on user-generated content, allows you to transform your Instagram account into a shoppable feed. Instead of just adding a link to your homepage and hoping for the best, Yotpo allows you to integrate your different products with your Instagram account. When you mention one of your products in your feed, you can make people shop directly from there without having to go to your website and find the product.

Pinterest

A few months ago, Pinterest revealed their “Buyable Pins”. As their name suggest, they allow companies to add a "Buy" button to any pin. Since Pinterest is a visual-driven social media channel, this represents a major opportunity for companies.

For now, Buyable Pins are available for specific merchants in a beta program. You need to get on the list to be able to use them. Also, you need to use BigCommerce, Magento, IBM Commerce, Shopify and Demandware's e-commerce platform to be selected. Still, Buyable Pins represent a major breakthrough in the e-commerce world.

Reason #3: Mobile Internet usage is dominating desktop

As you have seen in the beginning of this article, the study made by KPCB which predicted the year that mobile would surpass desktop usage was corroborated by the study made by Comcast.

The Comcast study shown before shown mobile usage surpassed desktop in 2014. This isn't the only study that studies this matter, however. According to another study made by StatCounter in November 2016, this is something that just happened last year.

As you can see in the image above, in a seven-year period from October 2009 to October 2016, worldwide mobile and tablet Internet usage went from 0% to 51.3%, surpassing desktop usage by a small margin.

Nonetheless, there are a lot of differences between countries. This same study found that in the UK and US, for example, mobile hasn't surpassed desktop usage yet, while in others, like India and China, it has by a big margin.

This change in content consumption isn't the only important change that has happened. In late 2015, in a study that analyzed $7.8 billion dollars of annualized ad spend, Marin Software found mobile has overtaken desktop for the first time, with more than 50% of budgets spent on mobile ads.

KPCB, the famous venture capital firm that made the great prediction in 2008, made in 2015 another study in which they analyzed how people accessed Internet. Not only they found mobile has surpassed desktop, as they have predicted before, they also found people spend 5.6 hours a day on the Internet. What's surprising from that finding is that from the total time, 2.8 hours were spent on a mobile device. This is a significant increase from 2010 when an average of just 0.4 hours a day was spent on the Internet via mobile device or smartphone.

In order to adapt to these incredible changes, you should follow the advice shown before about responsive design, mobile website and apps. This will help your website be ready to take advantage of the fast-paced changes in Internet usage.

Conclusion

Mobile marketing is growing like it has never before. That growth is creating new unparalleled opportunities that any kind of business can take advantage of.

Your business needs to start adapting for mobile commerce, at least if your goal is to sell products or services online. Most importantly, it needs to adapt for mobile visits and usage. This isn't an option anymore, people will expect your website to be ready.

If you adapt to the changes mentioned in this article, your business will be poised to grow in 2017.

Will your business make the changes necessary to grow?

   Ivan Kreimer is a freelance content writer that helps SaaS business increase their traffic, leads, and sales. Previously, he worked as an online marketing consultant helping both small and large companies drive more traffic and revenue. You can follow him on Twitter or Facebook

from Blog – Smart Insights http://www.smartinsights.com/mobile-marketing/mobile-commerce/2017-will-year-mobile-ecommerce-takes-desktop/

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THE QUALITY MAGENTO 2 PRODUCT FEED/FEED EXPORT EXTENSIONFind and choose the best Product Feed/Feed Export for Magento 2

FEATURES

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DEMO

Magento 2 Product Feed extension is and powerful assistance to help your store effectively generate product feed on Google Shopping, Nextag, Bing, and so on. With Magento 2 Product Feed extension, your products will be widespread to reach more customers.

Support different formats of the feeds: XML, CSV, and TXT file

Provide a lot of available templates

Edit the feeds easily

Support full Google Analytics reports

Schedule the feed generations

What is Magento 2 Product Feed/ Feed Export

Nowadays, there are a lot of online markets which contains various products from thousands of providers. Because shoppers can compare the commodities right on the market website, posting your products on the online markets will make your business grow faster. However, with the plenty number of online marketing websites, it is obvious that you can not manually post all of your products on every market.

From that point, Magento 2 Product Feed extension is created to help you with the configuring product feed on online market websites effectively by several automatic tools. Furthermore, you can also effortlessly choose the templates as well as design the appearance of each product to display on other shopping engines and websites.

Why need Product Feed/Feed Export extension

Only selling your products on your site is not an adequate way to maximize your profit. Besides, shoppers nowadays prefer to shop on market websites to see the review as well as take a comparison between products to make the right choice. Therefore, online store owners absolutely need an extension to manage the product feeds on various shopping engines and websites.

The Product feed/Feed export extension assist store admin in creating automatically or manually product feeds to perform on the shopping sites. Mageplaza Magento 2 Product Feed extension support different formats of feeds to let you comfortably configure your product feeds on any website.

Multiple Available Templates

Magento 2 Product Feed extension provides you plenty of available templates which you can use immediately with a click. Each template is configured suitably with each shopping engines to optimize your products on the shopping sites. Moreover, if you want to create more templates for your store, Magento 2 Product Feed extension also allows you to customize your own ones. Below is the full list of ready-made templates in Magento 2 Product Feed extension from Mageplaza:

Google Shopping

Newegg.com

Amazon

Shopmania.com

eBay

LeGuide.com

The Find

Kelkoo.com

Shopping.com

Twenga

Shopzilla.com

Sears.com

Commission Junction (cj.com)

Vergelijk (vergelijk.be)

PriceGrabber.com

Beslist (beslist.nl)

Facebook

Kieskeurig (kieskeurig.nl)

Buy.com

HotLine (hotline.ua)

Nextag.com

Yandex.Market (market.yandex.ru)

Getprice.com

Export Options

With Magento 2 Product Feed extension, you can easily export products to feeds. Particularly, in the backend, you can create several attributes and the system will automatically transfer products data which matches with the conditions into the feed. The product attributes now play the role as the conditions for filtering before exporting to feeds.

Support Different Formats of Feeds

Magento 2 Product Feed extension is designed to accept many formats of feeds. Thus, your store will be able to fit with diverse types of website platforms. The formats supported are XML, CSV or TXT file.

Flexible Filters

There are 2 types of filters which are integrated into Magento 2 Product Feed extension: Product Filters and Performance Filters. With this integration, merchants can clarify the products by many options. Indeed, with product filters, store admin can hide not-in-stock products and products without images or filter products by:

Price

Parent categories

SKU

Attributes

Parent product attributes (for grouped, bundled and configurable products)

Easy to Edit the Feed

You can conveniently edit the feeds in Magento 2 Product Feed extension. Individually, you can easily:

Replace any field value with the customer value

Include product images, thumbnails and product attributes into the feed with the drag and drop feature

Set the price formats

And change the category names to be suitable for the requirements of shopping engines

Google Analytics Reports

Magento 2 Product Feed extension support Google Analytics Reports to let store owners receive reports in their Google Analytics account. With this reports, you can track your product feeds through Google Analytics.

Schedule the Feed Creation

With Magento 2 Product Feed extension, you can configure the time to upload product feeds through FTP/SFTP.

Email Notifications

Magento 2 Product Feed extension allow you to enable the email notification in the backend. Whenever a feed is created or uploaded, an email will be sent to the store admin to announce for the successful of fail situation.

[googleadsindigitalmarketing]

Lucknow's Best Ecommerce PPC Agency for Digital Growth

In today's fast-paced digital marketplace, Ecommerce businesses thrive or decline based on their visibility and ability to attract targeted customers. Pay-Per-Click (PPC) advertising, particularly when optimized by a specialized Ecommerce PPC agency, is an indispensable tool for online retailers. Whether it's through product listing ads, search campaigns, or remarketing strategies, a well-executed PPC campaign delivers measurable ROI, fuels customer acquisition, and drives conversions.

Lucknow, emerging as a digital hub in northern India, has seen a significant surge in the demand for result-oriented digital marketing services. From startups to enterprise-level Ecommerce businesses, there's a growing awareness of the importance of hiring a dedicated PPC Management Firm that understands not just digital ads but Ecommerce intricacies.

This article serves as a comprehensive guide to understanding what makes a top-tier Ecommerce PPC Agency, why Lucknow is becoming a hotspot for such services, and what role related services like Google PPC Management and Search Engine Optimization Agency play in ensuring long-term success.

Why Ecommerce PPC Is Crucial for Online Success

Instant Visibility in Competitive Markets

In the crowded Ecommerce landscape, organic visibility alone may not suffice. PPC ads ensure that your products appear right when potential customers are searching for them. With the right keyword targeting, you can outbid competitors and capture valuable clicks from high-intent shoppers.

Measurable ROI and Controlled Spending

Unlike many marketing strategies, PPC provides real-time data on how your campaigns perform. You can see exactly how much you're spending, what you're earning, and adjust accordingly. For Ecommerce businesses operating on tight profit margins, this accountability is crucial.

Boosts Seasonal and Promotional Campaigns

Whether it’s Diwali, Black Friday, or a flash sale, PPC campaigns can be launched and optimized instantly to capitalize on short-term opportunities. This agility is a massive advantage in retail marketing.

What Defines a Great Ecommerce PPC Agency?

A true Ecommerce PPC agency goes beyond basic ad creation. It involves a strategic blend of keyword research, bid management, ad copywriting, audience segmentation, landing page optimization, and data analytics. Here are key traits:

1. Deep Ecommerce Expertise

The agency must understand Ecommerce platforms like Shopify, WooCommerce, and Magento. Experience with product feed optimization, dynamic remarketing, and Google Merchant Center is essential.

2. Mastery in Google PPC Management

Managing Google Ads isn’t just about running ads. It involves crafting campaigns with high Quality Scores, maintaining click-through-rates (CTR), and managing budget caps. Only experienced agencies can do this consistently.

3. Performance-Driven Approach

Look for agencies that focus on KPIs like ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value). They should continuously test, tweak, and refine campaigns.

4. Data Transparency and Communication

You should expect detailed reporting dashboards, performance reviews, and clear communication. A good PPC Management Firm doesn’t keep clients in the dark.

Why Lucknow Is Becoming a Hub for Ecommerce PPC Services

Talent Pool and Technical Expertise

Lucknow is no longer just a cultural hub; it's turning into a digital growth engine. With a rising number of skilled professionals and IT graduates, the city offers affordable yet high-quality Ecommerce PPC services.

Affordable Solutions without Compromise

Compared to metropolitan cities like Delhi or Bangalore, Lucknow-based agencies offer competitive pricing without sacrificing expertise. Businesses get top-tier talent at lower costs.

Presence of Reputed Firms

Some of India's leading digital service providers like Logelite Pvt. Ltd. have their operations in Lucknow. Their seasoned professionals bring a mix of strategic insight and executional excellence in areas like Google PPC Management and SEO.

The Synergy Between PPC and SEO

While PPC provides immediate traffic, Search Engine Optimization lays the foundation for sustainable growth. The most successful Ecommerce strategies combine both.

Complementary Nature of PPC and SEO

PPC gives you instant traffic, while SEO builds authority and credibility over time.

PPC helps identify high-converting keywords, which can inform SEO strategies.

SEO helps reduce dependency on paid ads over time, improving profitability.

Role of a Search Engine Optimization Agency

Partnering with a Search Engine Optimization Agency can ensure your product pages rank well in search engines. This organic visibility complements paid ads, providing a dual-channel traffic stream.

Key Services Offered by a Leading Ecommerce PPC Agency

Google Shopping Ads Management

Showcase your products directly on Google’s Shopping tab, complete with price, reviews, and images. A competent agency ensures your feed is optimized and regularly updated.

Search Campaign Optimization

Target keywords that buyers are actively searching for. Includes A/B testing of ad copy, landing page alignment, and bid strategy adjustments.

Remarketing Campaigns

Bring back potential customers who didn’t convert on their first visit. By showing them relevant product ads across the web, remarketing improves conversion rates significantly.

Dynamic Product Ads

Use your Ecommerce product feed to display personalized ads automatically based on user behavior and interests. This is especially powerful for large catalogs.

Geo-targeted Campaigns

Target specific regions or cities, perfect for localized promotions or testing new markets. Lucknow-based agencies often use hyperlocal PPC strategies to boost relevance.

How to Choose the Right PPC Management Firm

Assess Case Studies and Past Results

Any agency worth its salt will showcase their past success. Look for documented ROAS improvements, CTR boosts, and real examples of Ecommerce wins.

Check Industry Experience

Has the firm worked with brands in your niche? Industry familiarity helps in quicker onboarding and faster results.

Evaluate Technology Stack

Top agencies use automation tools, AI-based optimization, and advanced analytics. This separates basic providers from performance-driven partners.

Transparency and Support

Ask about communication schedules, reporting frequency, and campaign ownership. The right PPC Management Firm acts as an extension of your team.

Benefits of Partnering with a Local Agency in Lucknow

Better Understanding of Regional Trends

A Lucknow-based Ecommerce PPC agency understands regional search behaviors, language preferences, and purchase patterns. This is vital for location-specific campaigns.

Personalized Support and Communication

Working with a local team allows easier coordination, frequent check-ins, and face-to-face meetings when needed.

Logelite Pvt. Ltd.: A Trusted Partner

One of Lucknow’s leading digital service providers, Logelite Pvt. Ltd., has built a reputation for delivering results through intelligent PPC strategies, effective SEO solutions, and transparent communication. Their ability to bridge the gap between strategy and execution sets them apart in the digital space.

Case Study: Turning Clicks into Conversions

Client Background

An online fashion retailer approached a Lucknow-based PPC agency after seeing stagnating sales from organic traffic alone.

Challenge

Their existing campaigns had a poor CTR, high CPC, and dismal conversion rates.

Solution

The agency overhauled their Google PPC Management strategy, optimized ad copies, installed conversion tracking pixels, and set up automated bidding.

Result

CTR improved by 80%

Conversion rate doubled

ROAS increased by 250% within 3 months

This real-world example underlines the transformational impact of working with the right Ecommerce PPC Agency.

Measuring the Success of PPC Campaigns

Key Metrics to Monitor

Click-Through Rate (CTR)

Conversion Rate

Cost Per Click (CPC)

Return on Ad Spend (ROAS)

Bounce Rate from Landing Pages

Importance of A/B Testing

From headlines to call-to-action buttons, constant testing is essential. A good agency tests multiple variations to find the most effective combination.

Future Trends in Ecommerce PPC

Automation and AI in Bidding

Platforms like Google Ads are increasingly moving toward automation. Smart bidding strategies use machine learning to predict the likelihood of conversion and adjust bids accordingly.

Voice Search and Conversational Ads

With smart speakers and voice searches on the rise, future PPC campaigns may need to adapt keywords and ad copy to match conversational tones.

Integration with Social Commerce

PPC strategies are now expanding beyond Google into platforms like Instagram and TikTok. The convergence of search and social is an area of growth.

Final Thoughts

Choosing the right Ecommerce PPC agency is a critical business decision that can dramatically influence your brand's online success. Lucknow, with its growing digital infrastructure and pool of talented professionals, is emerging as a reliable source for expert digital services. Whether it's Google PPC Management, SEO, or holistic digital strategy, the right local agency can provide the guidance and execution needed to scale effectively.

Logelite Pvt. Ltd., known for its performance-driven strategies and dedication to client success, exemplifies the quality of Ecommerce services available in Lucknow.

If you're aiming to outpace your competition, drive better ROI, and boost your digital presence, partnering with a professional PPC Management Firm that understands your Ecommerce needs is the smartest move forward.

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The Magento 2 Product feed extension further helps you to enhance your brand awareness by listing your product on Google Shopping.

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The main parameters of success in the eCommerce industry are a company’s customer base, the footfall traffic on its eCommerce store, its loyal customer base, its brand popularity, and total product sales. With this, the high competition in the eCommerce business sector has given rise to the various platforms like the Google Merchant Center and Google Shopping.

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How To Fix Your Google Shopping Feed Without Going Crazy

Your Magento Google Shopping Feed extension is one of the most important parts of your online store that distinguishes you from your fellow eCommerce competitors and makes your eCommerce store available for dynamic search on Google. But, getting started with your new Google Merchant Center account with the help of Magento Google Product Feed Extension can be a complicated process and if your account gets suspended due to some technical glitches from your side can halt your dream of empowering your eCommerce store.

As I take a deep dive into the situation, the suspension of your account can be a complicated problem to solve, as Google itself fails to serve its promise of setting up Google Shopping Campaigns in the short time module they mention. So, let us go through the various challenges and discuss the possible solutions for setting up your Google Merchant Account created by Google Merchant Feed Magento Extension.

1) Data Quality Issues (The most common issues)

Generally, this kind of issues arises due to the use of apps or APIs for Google product feed and it can be tracked using the manual product feed method from scratch. Creation of 1 or 2 product feed from scratch can help you track the real problem, that is mostly the same with all the other products as well.

So here is a guide for you to fill the Shopping Feed template as in the Google Merchant Center

id – It is the unique id of each product. The Product SKU can be used as the id and it can be the same for any language or country.

title- It is your product title that needs to be unique as well and should be below 150 characters, of which the first 50 characters are displayed on dynamic search from Google. It has to be free of any promotional text like - free or limited offer. It should include the important keywords.

description – It is the product description for the customer to know the details about the product. It is to be summed up within 5000 characters and should include some keywords.

google product category – It relates to the specific category your product belongs to. It cannot be general but needs to be specific.

For example – For a product: ‘Football Jersey’ the category is

"Apparel & Accessories > Clothing > Sportswear > Football Sportswear > Football Jerseys"

product type – This can be taken as an extended or more specific form of product categories through which, if you are not satisfied with the Google categories you can create your subcategories.

For Example - Apparel & Accessories > Clothing > Sportswear > Football Sportswear > Football Jerseys > Nylon Jerseys

link – This is the direct link to your product page that needs to be entered. If you have made a specific page to guide your mobile traffic you can employ that link by mobile_link attribute.

image_link – It is the main product image link and for multiple images of a single product you need to use the additional_image_link attribute. The image should be according to the standard pixel format mentioned.

Condition – The product condition needs to be chosen between the options (new, refurbished or used).

Availability – Choose from the options (in stock, out of stock, preorder).

price – The product’s price needs to be entered along with the currency that is product feed is created for.

NOTE – The condition, availability and price, need to be updated regularly in accordance with the updates on your eCommerce store.

gtin - Gtin or Global Trade Item Numbers are unique product numbers, commonly referred to as barcodes. Based on your location, you need to mention any one of these – UPC, EAN/UCC, JAN, ISBN (a unique identifier for books).

brand – Product brand needs to be mentioned here.

identifier exists – In the case of an old or custom good, this needs to be set to false.

NOTE – For new products gtin and brand attributes are mandatory.

2) Landing Page Issue

Another common issue is the landing page issue in the Google shopping feed. In this, if the product page link provided is broken or lands on your eCommerce home page, this issue arises.

3) Prohibited or Restricted Products

This error arises in case if your product categories are prohibited by Magento Google product feed standards. Eg. – drugs, adult content, weapons, alcohol, etc.

4) Return and return Policy Error

Google can suspend your account if you do not have a clear return and refund policy for your products.

5) Shipping Policy

In the case of a deceptive shipping policy, Google can suspend your Google Merchant Center account.

6) Google Merchant Center Errors

After checking and resolving all the above issue, you can use appropriate Magento Google Product Feed Extension to feed correct data and then wait for the results. Your account is likely to have your account active again or you can request for an account review.

You can employ the diagnostic overview of the Google Merchant Center, where issues can come in either of these 3 fields-

Account Level – It refers to problems affecting your whole account. These problems may include an unclaimed website, deceptive return and refund policy, missing Adword account, etc.

Feed Level – It refers to the issues in fetching, uploading, or processing of the product feeds.

Item Level – It mainly relates to the ��data quality issues’ as explained in the starting of this article.

With this, there are 3 different types of problems in Google Merchant Center, these are –

Errors: These are critical issues that need to be resolved ASAP.

Warnings: Issues that need to be resolved after fixing the Errors

Notifications: These are the suggestions that can be followed for optimizing your product feed.

Once these issues are resolved, you need to check the automation tool or app you are using. You need to buy the best and most functional Magento Google Product Feed extension that could support your eCommerce Store.

We can help you here by Technology Mindz Magento Google Shopping Feed Extension that promises you productive and authenticate solution for linking your eCommerce store to Google Shopping.

You can know more about our Magento Google Shopping Feed Extension at - http://www.shoppingfeedextensions.com/product/magento-2-google-shopping-feed-extension/

You can further connect with us at – info@technologymindz.com

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This is the most essential extensions for your Magneto 2 powered eCommerce store as with the help of this extension the products listed on your magento 2 google merchant center can be displayed through dynamic search on Google. The plugin empowers you with the capability to employ the dynamic power of Google mapping to your Magento 2 Google Merchant Feed store products or to export your Google Merchant Feed products to the Magento 2 Google Shopping Feed